How Ras Al Khor Auto Zone cut stock-aging days by 38% with AutoTrade24

The challenge

Ras Al Khor Auto Zone ran a busy Dubai showroom on spreadsheets and WhatsApp. Nobody knew true margin per car because reconditioning and transport costs lived in separate files, ageing stock sat unnoticed, and VAT invoices were typed by hand — with frequent errors flagged at audit.

The solution

The dealer moved every vehicle onto AutoTrade24, tracking each car by VIN with full landed cost and days-in-stock. Leads from Dubizzle now flow into one WhatsApp CRM, and every sale generates an FTA-compliant 5% VAT invoice automatically.

The results

Within one quarter, average stock-aging dropped 38% because the team could see and act on slow movers immediately. Lead response time halved, and VAT invoicing errors fell to zero — clearing a long-standing audit headache.

“We finally know the real margin on every car before we discount it. That alone changed how we buy.”— General Manager, Ras Al Khor Auto Zone

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